The Blog Project

See, English 110 exists outside of the classroom. We'll be sharpening our analytical minds in this heated arena: blog-dom.

The point of the blog is for you to practice making 1) observations and 2) analyses on the material you come across in your day-to-day virtual lives, and then to share your analytical experiments with your classmates. Take this opportunity to explore the course theme and broaden your understanding of your chosen sources. Social media, YouTube, and online articles are rife with opportunities for interesting analysis. So impress us with your brilliance, hipness, and pop-cultural savoir faire. This is all about practice (and nerd/cool points, of course) so really go for it.

Let's say to post (roughly) once every other week, which makes a minimum of 5 posts total. There's no limit to how much you can post. But I'll remind you: if you start honing your analytical skills here, your grade and your chances for success over the next few years will markedly improve. Try stuff out--this is graded simply on doing it. If you're truly exploring, you'll probably make some analytical trips that you look back on and are slightly embarrassed about--and that's a good thing.

Saturday, December 3, 2011

Apple iPhone 4 FaceTime Commercial by Sam Mendes


This commercial focuses on video communication through FaceTime for the iPhone 4. I think that the makers of this commercial dod a great job of advertising the product and creating an atmosphere for their product. They really focus on the video the whole time by not having any vocal conversations that are able to be heard by the viewer. The only thing that is heard is the song "When Your Smiling" by Louis Armstrong. This was a very smart decision because it makes the viewer watch how the people interact with their bodies and their emotions while being able to see the people that they are communicating with rather than just being able to hear them.
The commercial also shows a lot of families that are communicating long distance. The dad that is away on a business trip uses FaceTime to communicate with his wife and kids back home and to check on them to SEE that they are okay. The company really plays up the emotion in this commercial by using a song like this and showing families that are separated sharing special moments such as high school graduation and an ultra sound, moment that would like to be shared but because of certain circumstances are not able to be.
Apple wants the viewers to believe that by getting the iPhone 4 with FaceTime app, that you too can share these special moments and be as happy as the people in the commercial. They choose to target family relationships to imply that this app will better your relationships with your family, and friends.


Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)