Ohio State vs Michigan

Well as the quarter winds down I realize we should probably post a blog. So I thought it would be interesting to look at the Ohio State Michigan rivalry. After this year's contest ended, much to our dismay, the first ever Facebook posts and Tweets about Michigan defeating the school we all love were posted. Contrary to popular belief this is not because in previous years Michigan students, alums, and fans alike were too ignorant to know how to use these social medias; rather, it is because prior to 2011 Michigan had not defeated OSU since 2003. Why would this hinder statuses and tweets you ask, well in the year 2003 Facebook and Twitter had not even been invented. This is tough for us to rap our minds around because most people today have a Facebook account and a Twitter account, and if you don't you are probably either old or living under a rock. 2003 doesn't seem like that long ago or does it? Most people were playing around on their flip phones trying to figure out what a text message was. It's crazy to think how far technology has come in a matter of 8 years. We can now share our thoughts and ideas with people all over the world via a status or a tweet. I don't know, I found this interesting to think about I hope you all will as well.

Thrive,

Connor Clay

Emily McGuire

Melissa Clement

Chris Meyers

Bailey Denzy

Apple iPhone 4 FaceTime Commercial by Sam Mendes

This commercial focuses on video communication through FaceTime for the iPhone 4. I think that the makers of this commercial dod a great job of advertising the product and creating an atmosphere for their product. They really focus on the video the whole time by not having any vocal conversations that are able to be heard by the viewer. The only thing that is heard is the song "When Your Smiling" by Louis Armstrong. This was a very smart decision because it makes the viewer watch how the people interact with their bodies and their emotions while being able to see the people that they are communicating with rather than just being able to hear them.

The commercial also shows a lot of families that are communicating long distance. The dad that is away on a business trip uses FaceTime to communicate with his wife and kids back home and to check on them to SEE that they are okay. The company really plays up the emotion in this commercial by using a song like this and showing families that are separated sharing special moments such as high school graduation and an ultra sound, moment that would like to be shared but because of certain circumstances are not able to be.

Apple wants the viewers to believe that by getting the iPhone 4 with FaceTime app, that you too can share these special moments and be as happy as the people in the commercial. They choose to target family relationships to imply that this app will better your relationships with your family, and friends.

Running Monks

http://www.youtube.com/watch?v=--sJnZmvJis&feature=relmfu

Nike is probably one of the biggest names in the world. Founded in America, it now has roots everywhere, even in the most isolated places.  If i were to say monks, what is the first thing you think of? The first word for me is discipline.  The ad shows the traditional monk living areas and what people think of old japan.  The white painted kimono lady or geisha, the beds on the floor, the temple/ dojo style housing.  Most distinctly their robes, i think loose fitting red and yellow, white, or brown robes; not what is shown in the ad.  Three monks decked out in the newest of nike's running technology.  Technology bring specialization.  Nike has shoes, clothing, and almost lifestyles for each and every sport.  Monks run, so why not give them the best of running clothing.
They start the ad showing the moss on the ground, the wetness of the flora, the chirping of looming creatures; all to create a sense of isolation from modern culture. Why is it that nike has to spread its tentacles into the most peaceful of places? These monks do represent themselves well- complete discipline.  The only sound is an aura of light sounds or tones, the ominous trickle of rain, and their footsteps.

Things i noticed were:
synchronization
the color red
the shining sun, but the ad looks dark


Matt Noonan, Larry Ross, Alex Elchert, Kevin Duke

Conveniency is a Scary Thing!

This link Short Article describes the long and the short of where our life style is heading. Sure it must be pretty cool to have a remote that controls a big portion of your house for the article does say...

Teletouch, a program that...

• Runs on a smartphone
• Can dim the lights
• Turn off an alarm
• Or Double as a television remote.

But just think about the problematic issues that may occur in the long run. With the thought of a remote, one may think it's just a small little contraption and the question may be "So what is the problem?". For starters it's quite funny for this article displaying a little girl holding the device and the article starting off with "IT'S a couch potato's dream come true."

Hello! I see major neon signs flashing the word "warning". By commenting on both the article and the photo, a little child around her age shouldn't be thinking about the couch and holding a remote in her hand. At the time of day that's illustrated, she should be outside during soccer practice or in a sandbox playing pat-e-cake with her next door friend outside. Children shouldn't be effected by technological changes such as this and their child hood is at stake, risking health and possibly social problems. It's also a dangerous thought to know what children can now control in the palm of their hands.

Best Buy- Outdated World Commercial

This commercial shows how quickly technology is advancing. We don't have time to get used to something because a new one is already on the market. The guy getting the tv slaps himself in the face which gives the idea that new technology is a "slap in the face" because society can't keep up with technological advances. They run out of words to describe the new items because everything seems to be "new" nowadays. It was smart for Best Buy to come out with this program of buying back old products. This helps people not feel so bad about buying new things because they can still get some money for the old ones. Technology goes along with wealth too in this aspect. The wealthier people are able to keep up with the rapidly advancing technologies where as the people with a tighter budget find it wasteful to keep buying new products.

http://www.youtube.com/watch?v=_W3kP6jaTXk

VW the force

I think that in the advertising market, the car companies produce the best commercials.  I mean, they have to. The economy does not push the sale of cars right now, and with the government bailouts for that sector these companies really have to try to sell their vehicles. Anyway, THE FORCE, is the Volkswagen new commercial for the 2012 VW Passat.  They show this kid, dressed up as Darth Vader, trying to control anything and everything in his house.  When he tries at the treadmill, the dog, washing machine, doll, and sandwich, and fails the true test arrives.  His own mother-ship, the 2012 Passat, comes into the drive way.  He focuses and the VW starts.  This technology, remote start, is what separates VW from other car makers.  Another way for people to be lazy, fend off cold, and be Americans.  That is the power of Das Auto.  These commercials push humor to appeal to the family in all of us.  The Passat is a true family vehicle and i'm pretty sure Darth Vader would agree, the force is strong in Volkswagen.

Thanks <3
Matt Noonan

Kia Soul Commercial

www.youtube.com/watch?v=4zJWA3Vo6TU
In the commercial for the Kia Soul we are first shown a scene of a futuristic war with warrior robots and flying warships. Death and destruction is imminent and everything is generally grey. then a bright green Kia Soul arrives and brightly dressed dancing hamsters get out of the car. music begins to play and dancing ensues. The warriors also begin to partake in the dance, and everyone seems to be having a good time. The creaotors of the add were trying to get the point acrpps to us that if we buy the Kia Soul it will bring new life to a depressing world, and you can escape the tragedies of your life when you ride around and bump music in your brand new Kia Soul.

Love,
Connor Clay, Emily McGuire, Taylor Craver, Chris Myers, and last but not least Melissa Clement