I think that in the advertising market, the car companies produce the best commercials. I mean, they have to. The economy does not push the sale of cars right now, and with the government bailouts for that sector these companies really have to try to sell their vehicles. Anyway, THE FORCE, is the Volkswagen new commercial for the 2012 VW Passat. They show this kid, dressed up as Darth Vader, trying to control anything and everything in his house. When he tries at the treadmill, the dog, washing machine, doll, and sandwich, and fails the true test arrives. His own mother-ship, the 2012 Passat, comes into the drive way. He focuses and the VW starts. This technology, remote start, is what separates VW from other car makers. Another way for people to be lazy, fend off cold, and be Americans. That is the power of Das Auto. These commercials push humor to appeal to the family in all of us. The Passat is a true family vehicle and i'm pretty sure Darth Vader would agree, the force is strong in Volkswagen.
Thanks <3
Matt Noonan
Well what amazes me is the fact that the car key has a button to start the car when not in it. This used to be a feature of just very high end cars but now its spreading to more car companies. New technology starts off with high priced brands but then trickles down to the more mainstream brands as the feature becomes more developed. This feature is really convenient especially in the winter because your car can warm up before getting in.
ReplyDeleteI think another thing that this commercial is advertising is how a car has the ability to make a kid feel special. For this kid, his dreams come true when he thinks that he has the ability to make something do something cool. This shows that not only the person driving the car will feel proud to own and drive it, but so will the entire household. It makes me wonder if this is what Volkswagon intended to do; to appeal to the entire family and not just necessarily the father that would purchase the car.
ReplyDeleteI considered analyzing this commercial as well because I think it is such a smart commercial that has several different messages. I think that it was smart to use a family to advertise this car showing that like Matt said it's not just for the upper class, it is convenient for middle class families as well.
ReplyDeleteI really focused on the music in the commercial because it is so powerful when paired with the Darth Vader costume and the little kid's determine walk throughout the house. The kid puts forth so much energy when trying to move all of the items but when the car pulls in the driveway the music changes. The kid runs outside, still determined, and the sound of the light peaceful music with the gentle gestures of the child's hands "start the car." I think this could be advertising the easy use of the car starter remote.
I think that the point that Bailey brought up is definitely important. The commercial advertises that the car will be a special item to everyone in the house. The commercial definitely has a family feel, but still appeals to the businessman. His attire and briefcase encourages the audience to assume that he is an established business person. I think the way that Volkswagon incorporated appeal to both the family, and the businessman while utilizing humor was brilliant.
ReplyDeleteThis is definitely one of my favorite commercials ever! The way it grasps the audience is excellent for marketing, and the new technology that it depicts is a great way to draw consumer interest in the car. I think that this commercial has a family feel to it, and therefore, the car is being advertised not just to the person who would be buying the car, like most commercials do, but rather, the car is being advertised to everybody in the family.
ReplyDeleteI agree with Morgan. High end automobiles had this feature before it was introduced to common brands like Volkswagen and this commercial shows us how technology is becoming available even to the middle and lower class
ReplyDelete